Alison Vanceto

Alison Vanceto

Senior Product Manager

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About Me

I'm a strategic product leader with over 8 years of experience transforming business challenges into successful digital products. My approach combines deep user empathy with data-driven decision making to create solutions that delight customers while driving business growth.

Throughout my career, I've led cross-functional teams to launch innovative products across fintech, private aviation, and government sectors. I thrive in collaborative environments where I can leverage my expertise in product strategy, user experience, and agile methodologies to deliver exceptional results.

When I'm not crafting product roadmaps or conducting user research, you can find me mentoring aspiring product managers, speaking at industry conferences, or exploring the latest technology trends.

Product Strategy User Experience Agile Methodologies Data Analytics Team Leadership Stakeholder Management
8+

Years Experience

20+

Projects Completed

9+

Happy Clients

15+

Awards Received

Work Experience

Senior Product Manager

Stefanini Group

Jan 2021 - Present

  • Led the development and launch of a flagship SaaS platform, resulting in 45% revenue growth
  • Managed a cross-functional team of 15 designers, developers, and QA specialists
  • Implemented agile methodologies that reduced time-to-market by 30%
  • Conducted user research and competitive analysis to inform product roadmap

Senior Product Manager

Avenue Code

Mar 2018 - Dec 2020

  • Spearheaded the redesign of the mobile shopping experience, increasing conversion by 28%
  • Developed and executed a product roadmap aligned with company's strategic goals
  • Collaborated with marketing to launch successful promotional campaigns
  • Analyzed user metrics to identify opportunities for product improvement

Senior Product Manager

Liber Capital

Jun 2015 - Feb 2018

  • Assisted in the development of a mobile banking application with 2M+ downloads
  • Conducted user testing sessions and synthesized feedback for product iterations
  • Created detailed product specifications and wireframes
  • Collaborated with engineering teams to ensure timely feature delivery

Project Manager

Invillia

Aug 2013 - May 2015

  • Gathered and documented business requirements for client projects
  • Created process flows and user stories for development teams
  • Performed competitive analysis and market research
  • Supported UAT and product launch activities

Portfolio Showcase

Explore a selection of my most impactful projects that demonstrate my approach to product management and problem-solving.

FinTech Mobile App Redesign

FinTech Mobile App Redesign

Revamped the user experience of a banking app, resulting in 35% increase in daily active users and improved customer satisfaction scores.

E-Commerce Platform Launch

E-Commerce Platform Launch

Led the development and launch of a new e-commerce platform from concept to market, achieving $2M in revenue within the first quarter.

SaaS Analytics Dashboard

SaaS Analytics Dashboard

Designed an intuitive analytics dashboard that simplified data visualization for non-technical users, increasing feature adoption by 42%.

Team Collaboration Tool

Team Collaboration Tool

Managed the development of an internal collaboration tool that improved team productivity by 25% and reduced meeting time by 30%.

Health Tracking Mobile App

Health Tracking Mobile App

Developed a health tracking app with personalized insights, achieving 500K downloads in the first six months and 4.8/5 App Store rating.

Subscription Service Optimization

Subscription Service Optimization

Redesigned subscription tiers and onboarding flow, resulting in 40% reduction in churn and 22% increase in average revenue per user.

Skills & Expertise

Product Strategy

Market Analysis 95%
Roadmap Planning 90%
Competitive Analysis 85%
Go-to-Market Planning 80%

User Experience

User Research 90%
Usability Testing 85%
Wireframing 80%
Prototyping 75%

Leadership

Team Management 95%
Stakeholder Communication 90%
Agile Methodologies 85%
Conflict Resolution 80%

Technical Proficiency

Get in Touch

I'm always open to discussing product work or partnership opportunities. Whether you have a question or just want to say hi, I'll try my best to get back to you!

Email

[email protected]

Phone

+55 (11) 12345-6789

Location

São Paulo, Brazil

Location Map

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